Indian Institute of Management Udaipur Library

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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

By: Loudon, David L.
Contributor(s): Della Bitta, Albert J.
Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing. Publisher: New Delhi : McGraw-Hill, c1993Edition: 4th ed.Description: xxiii, 788 p. : ill. ; 27 cm.ISBN: 9780070473812:.Subject(s): Consumer behavior | Consumer behavior -- United States -- Case studiesDDC classification: 658.834
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C6/2 		658.834 (Browse shelf) 1 Available
Monograph Monograph Indian Institute of Management Udaipur
C6/2 		658.834 (Browse shelf) 2 Available

Includes bibliographical references (p. 733-782) and index.

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